Apple is once again touting its iPhone camera, with a new “Shot on iPhone” ad that puts the spotlight squarely on the iPhone ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

The improved zoom lens is currently a Pro Max-exclusive feature, but it might come down to the iPhone 16 Pro next year. The improved zoom lens is currently a Pro Max-exclusive feature, but it might ...

So far, the iPhone 17 Pro is rumored to have a video upgrade, but there's a brewing rumor about its camera. A reliable tipster teased that the upcoming Apple smartphone will feature a major surprise ...

Apple is reportedly increasing the order size for periscope lenses to be used in its upcoming iPhone 16 series. This expansion suggests that both the iPhone 16 Pro and iPhone 16 Pro Max may feature a ...

Rumors of major camera changes to the iPhone 16 Pro lineup continue, with a leaker insisting there will be an ultra-wide sensor update and one for the telephoto's zoom. Apple regularly makes updates ...

Although the iPhone has one of the best smartphone cameras around, there’s always room for improvement. Recently, Apple added Optical Image Stabilization (OIS) technology to its iPhone 6 Plus, and now ...

Both the iPhone 16 Pro and ‌iPhone 16‌ Pro Max will include Apple's tetraprism Telephoto lens with improved zoom capabilities, Apple analyst Ming-Chi Kuo reiterated today. Apple introduced a new ...

Pictures like these, with an incredibly long zoom, might be possible on the next next iPhone. Photo: Susanne Nilsson/Creative Commons A new leak outlines how the 2024 iPhone Pro Max might improve upon ...

As the much-anticipated launch of the iPhone 15 series approaches, new leaks are stirring up excitement. A new leak suggests that the top-tier iPhone 15 Pro Max is set to receive a significant camera ...

Although it’s been only one month since Apple Inc. (NASDAQ:AAPL) launched its latest smartphone series, the iPhone 15 lineup, but rumors about the iPhone 16 have already started doing rounds, with the ...

As I was covering the iPhone announcement earlier this week, there was a moment in Apple's presentation that made me double-take. Describing the new iPhone Air, the company said: "What might appear to ...