With the Apple Watch SE available at an ultra-low price point, the time is right to get this watch if you’re looking to jump into smart watches or get a user-friendly watch for a family member. Taken as a whole with its convenient features, a smart-looking and durable design, and solid battery life at an excellent price, you can’t beat it!

Highly-rated Apple tech is on sale at Amazon’s October Prime Day. Score up to 30 percent off Apple Watch models, AirPods, iPads, Macbook laptops, and various accessories, including AirTags. We found the 26 best Prime Big Deal Days to shop at Amazon now,

The Apple Watch Ultra 2 remains the brand’s most premium smartwatch—and October Prime Day is the first time it’s been discounted. The Ultra smartwatch is built for adventurers like climbers and divers versus everyday wearers. It offers a two-day battery, an action button to toggle between apps, a sturdy case and extra brightness.