Apple Preps Low-Cost Mac to Lure Windows and Chromebook Buyers Your email has been sent In a surprising twist on its long-held premium strategy, Apple is stepping into the low-cost laptop market.

Apple is working on a more affordable version of the MacBook that's powered by an A-series iPhone chip rather than an M-series Apple silicon chip. We've rounded up all of the rumors about the new ...

(Bloomberg) -- Apple Inc. is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. The ...

Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect. With advancements like Apple Intelligence and all-new in-house chip ...

Apple is reportedly planning a low-cost MacBook featuring an iPhone A18 Pro chip. This 13-inch laptop, possibly in new colors, could launch in early 2026. The move aims to boost MacBook sales, ...

Ten years ago, Apple introduced the MacBook, a lower-end, more affordable 12-in. Mac the company called “the notebook redefined.” At only 0.5 inches thick at its thickest point, the compact computer ...

It seems Apple is preparing to debut a low-cost Mac laptop in the first half of 2026. According to Bloomberg, such a system is in early production at the company’s overseas suppliers and Apple is ...

A new budget MacBook might not look much different from this M1 MacBook Air. And the new Mac's iPhone processor may outperform the M1 chip. Apple is working on its first low-cost laptop, a strategic ...