For Apple, “aggressive” pricing has meant three price hikes since Apple TV’s 2019 launch and a current monthly subscription ...

Don't expect an ad-supported Apple TV tier any time soon. "I don't want to say no forever, but there are no plans." Apple’s head of services, Eddy Cue, told Screen International. “If we can stay ...

While platforms like Netflix and Amazon are reporting higher engagement rates with pause ads compared to traditional video ...

Apple is responsible for some of the best ads of all time, with its dystopian '1984' ad often topping lists of the most iconic TV spots ever. But over the last year the company seems to have run into ...

Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' ...

At the same time, Apple TV is the only major streaming service that does not have an advertising-supported tier. While Apple ...

Apple faces backlash over an ad that critics say portrays Thailand negatively. The 10-minute comic short shows business partners rushing around the country. Thailand's Prime Minister defended its ...

Apple's Senior VP of Services, Eddy Cue, recently shut down any speculation of the company launching an ad-supported version ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Samsung dunked on Apple this week with a direct jab at the notorious iPad Pro promo. Credit: Costfoto / Future Publishing / Getty Images Samsung has capitalized on backlash from Apple's tone-deaf iPad ...

Editor’s note: On Thursday, after this story was published, Apple apologized for its ad and said it would not use it. For years now, Apple has been as much a marketing company as a technology company.