Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad ...

Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year. Meanwhile, Amazon’s net sales increased by 10% in Q2 and ...

Amazon AMZN AMZN announced a slew of new advertising capabilities at its Unboxed event in New York today. Observing the enhancements in aggregate provides a view into a roadmap that Amazon holds close ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, made the announcement at the ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

Amazon.com (NasdaqGS:AMZN) is facing imminent multi billion dollar regulatory action from the U.S. Federal Trade Commission over alleged deceptive advertising practices. The probe centers on how ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Software company Sellics released data yesterday showing Amazon AMZN ads cost 68% less than Google GOOG ads and 44% less than Facebook ads, when comparing average cost-per-click on those platforms. In ...