Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift AlUla, a location rich in history, has big plans to become a major tourism ...

AlUla, the historic oasis destination located in northwest Saudi Arabia, today launched its first-ever global brand campaign encouraging travelers to visit, called Forever Revitalizing. Forever ...

The luxury travel sector is shifting towards deeper cultural engagement and authenticity. AlUla is carving out its niche in the industry by offering travelers exclusive access to one of the world's ...

AlUla entered into a strategic partnership with Riyadh Air, Saudi Arabia’s new world-class airline that has announced an ambitious target to fly to over 100 destinations by 2030. Under the partnership ...

AlUla has further solidified its position as one of the world’s most exceptional cultural destinations after being named the World’s Leading Cultural Tourism Project 2025 at this year’s World Travel ...

Nestled in northwest Saudi Arabia, AlUla stands as the country's first UNESCO World Heritage Site and one of its most remarkable destinations. Under the stewardship of the Royal Commission for AlUla ...

This week marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes ...