We have several clients who use discounting price as a way to attract and retain customers and/or to make a particular product or service more attractive in order to sell more. For instance, a client ...
If you think that getting an extra half-size lotion for free is better than getting lotion that is 35 percent cheaper, you're wrong. Those two discounts are roughly equivalent. But a new study found ...
People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50″) over percentage discounts (“20% off“) and sometimes make suboptimal decisions because ...
People who suffer from math anxiety prefer easier-to-process dollar discounts (“$10 off the regular price of $50″) over percentage discounts (“20% off“) and sometimes make suboptimal decisions because ...
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