A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards ...

Co-op’s price-match comparisons with Aldi misled consumers, watchdog rules - Aldi said 45 items used by the Co-op for its price match were not the most appropriate for comparison.

Co-op stated that all of the products featured in the banner at the top of the Aldi price match landing page were priced matched to the retailer. It added that if any of the items were removed from ...

The watchdog accepted that Co-op had price-matched a range of staple items, but found some products were compared with ...

Aldi issued the Advertising Standards Authority with a lift of 45 items it believed were not suitable for comparison.