As businesses navigate increasingly dynamic markets, artificial intelligence (AI) is emerging not just as a tool, but as a strategic driver of marketing agility and firm performance. Professor of ...

Economic volatility is inevitable, and when downturns happen, unprepared businesses often scramble to regain their footing. In 2025, as businesses again feel the brunt of economic turbulence, only a ...

Businesses face a stark choice: adapt swiftly or risk obsolescence. In today’s markets, they must not only adapt to change but also anticipate, influence and ignite it to thrive. As an investor deeply ...

You have just launched a groundbreaking AI feature. It is sticky, powerful, and customers love it. But then comes the real challenge: pricing. Unlike traditional SaaS, AI products have real, variable ...

As businesses navigate increasingly dynamic markets, artificial intelligence (AI) is emerging not just as a tool, but as a strategic driver of marketing agility and firm performance. New research by ...

After nearly two decades in Fortune 500 CPG innovation, I’ve seen numerous shiny new methods come and go, all in the drive to create a competitive edge—gamified consumer research, consumer insight ...

The relentless march of artificial intelligence (AI) offers unprecedented opportunities for efficiency, innovation, and enhanced customer experiences within the financial services industry. However, ...