How Taco Bell Knows Exactly What You Want to Eat at 2 a.m.

Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and Baja Blast ...

Runners pound the pavement, devour fast food at first Taco Bell DC 50K

Imagine eating a Crunchwrap Supreme from Taco Bell, and after stuffing yourself, you run 30 miles, all while stopping to eat ...

At this ultramarathon, runners tackle 32 miles and eat at nine Taco Bells

Thirty-one miles of running and several thousand calories of greasy fast food are required for the event, so yes, you can be ...
NBC DFW

Hundreds plan to run the ‘Taco Bell 50k,' the ‘World's Most Gastricly Demanding Ultramarathon'

This weekend, hundreds of ultramarathoners in Colorado are hoping their legs don’t give up on them — and neither do their stomachs. On Saturday, Oct. 4 in Denver, Colorado, the “International Taco ...