The luxury market has been on the upswing for many years now. And India is second only to Hong Kong in the growth of the luxury consumer segment. By 2015, a quarter of the global luxury market will be ...

The visual strategies employed in top global brands’ local advertising websites were compared between two groups of nations: the Western group, consisting of the US, UK and Germany; and the Eastern ...

TEAM Concept reports that brands are embracing large-scale visual marketing to engage consumers amid digital ad saturation, ...

Across digital commerce and performance marketing, the pace of content production has accelerated. Brands today are expected to maintain a steady flow of product imagery, advertising creatives, and ...

Visual appeal always had a prominent place in advertising. The old saying is that a picture is worth thousand words, so many advertisers usually try to visually communicate messages rather than bog ...

As the old saying goes, "a picture is worth a thousand words." In the modern world of marketing, this couldn't be more true. With the rise of social media, businesses have had to adapt their marketing ...