Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He advised promoters to follow these four basic principles in creating their messages: 1. Creative brilliance.

While business owners are generally out to make a profit, many also would like to make the world a better place. The tools and techniques of marketing, used correctly, have a strong influence on ...

Launching a business is difficult. It's always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that's been woven. Without it, gaining ...

MILAN, ITALY - APRIL 05: General view of Sephora loves Fenty Beauty by Rihanna store event on April 5, 2018 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Sephora loves Fenty ...

Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

Are you a print subscriber? Activate your account. 8 min 12 sec ago By Adrianne Pasquarelli - 4 hours 38 min ago By Grace Dunlavy - 5 hours 8 min ago By Gillian Follett - 5 hours 38 min ago By Asa ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

How will your marketing plan change in the face of economic change? Maybe it doesn’t need to. The key is to monitor the market closely. Businesses that keep a very close eye and ear out for how their ...

Dennis Christianson, a marketing master who has spent a career successfully helping to sell the goods of Hawai‘i’s large and small businesses, has an important rule: When you begin a marketing ...

You have /5 articles left. Sign up for a free account or log in. I am currently taking an Introduction to Marketing course on Coursera as a way to think about the ...