Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas ...

NEW YORK, NY--(Marketwired - October 19, 2017) - bRealTime, a media and technology company focused on solving programmatic business challenges, has reinforced its commitment to offer brand-safe ad ...

Ads.txt files -- text files that help create an encrypted way to transact media programmatically -- are filled with all sorts of data. The files list authorized digital sellers of programmatic ad ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. I’ve said over the years that marketers should not assume ads.txt solves ad fraud.

Here’s how it works. Ads.txt is a small file legitimate publishers place on their websites that indicates which ad networks are authorized to sell them inventory. Programmatic networks, which place ...

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...

The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured ...

Integral Ad Science has uncovered a bot scheme that has spoofed a range of high-profile publishers, and stolen at least US$15 million of advertisers' money, by taking advantage of vulnerabilities in ...