Broadcasters have moved data from the back end of advertising campaigns to the front. The information, once used primarily to explain performance after a campaign concluded, now determines which ads ...

Tenjin has partnered with ObtainAds to release a new two-part report playing to each company’s strengths; the first part examines mobile gaming data from 2022 and 2023 via Tenjin’s analysis, while ...

YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include: YouTube used Gemini, ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...

Even before major brands like Apple, Disney and IBM paused their ad spending on X in the wake of Elon Musk’s endorsement of an antisemitic post, the company formerly known as Twitter had seen its ...