If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

While the ad industry ties itself in knots over AI and efficiency, our columnist argues that agencies continue to ignore a ...

San Francisco startup AdsGency AI has raised a $12 million seed investment round led by XYZ Venture Capital to build out what its executives describe as an agentic AI operating system and agency for ...

Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product ...

The rise of digital advertising has put pressure on old-line ad agencies, including Interpublic Group and Omnicom, which are merging. Credit: MclittleStock/Adobe Stock The general counsel of ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power. What sets these agencies apart isn’t just their ...

DUBLIN Ohio Wendy’s International Inc. said Friday it would review national advertising agencies to handle its approximately $300 million marketing budget. Chief marketing officer Ken Calwell said the ...