Ford Performance, the racing and high-performance road car division of the Ford Motor Company, has been renamed as of Thursday: the division will now be known as Ford Racing. It's a branding shift ...

Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...

“This is not a marketing exercise,” general manager Will Ford says. Ford Performance is being rebranded as Ford Racing as the Blue Oval aims to emphasize the connection between its many racing ...

Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...

GM divisions Pontiac and Chevrolet each produced 400 cubic-inch small-block V8s with similar bore-to-stroke ratios. Ford made one as well, but its block was very different from Chevy's in nearly every ...

Ford’s motorsport division is getting a new-old name—the Blue Oval confirmed that Ford Performance will be rebranded as Ford Racing. Ford Performance has been rebranded as Ford Racing, unifying ...

Ford has always raced against the clock and against expectations. In 1901, long before he became a household name, Henry Ford took a car he built himself and called "Sweepstakes" into a race against ...

Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...