Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

Sick of having to sit through 30 seconds of boring ads before your YouTube video plays? We have good news for you. Shorter ad formats, such as ones that can be skipped after five seconds, will remain.

Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys. The details: Why we care. The ...

YouTube will soon be limited to running pre-roll adverts that last for a maximum of five seconds, but it’ll only take effect in Vietnam.

YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will introduce ...

YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. YouTube is launching 30-second non-skippable ads for connected TVs. The new ad format aligns with ...

YouTube will only place the ad blocks on the top 5% of its most popular content when viewed on a TV. Reading time 2 minutes YouTube is getting a little bit of an advertising shakeup. The company ...

If you watch YouTube videos primarily on your TV, you may soon come across 30-second ads you won't be able to skip, just like commercials on traditional TV channels. The video platform has announced ...

YouTube continues its war on ad blockers, recently showing a notice that confirms videos are slightly slowed down for ad blocker users, while the platform is preparing for longer ad formats. Earlier ...

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product ...

YouTube is replacing the two 15-second ads users currently see with one 30-second unskippable commercial - unless you opt for the $120 ad-free Premium tier. The shift will impact connected TVs, not ...

YouTube commercials are about to get more frustrating as the company announced its plans to bring unskippable 30-second ads when watching content on a TV. During its YouTube Brandcast event, the ...