Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital firms.

OpenAI (OPENAI) appears to be making progress with its push to show advertising inside its near-ubiquitous ChatGPT chatbot, The Information reported. Read for more.

As part of an ongoing push into the creator community, Fox Advertising has launched Creators@Fox, an effort to expand brand campaigns across linear and digital platforms.

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...