Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.

Houston singers Lizzo and Beyoncé have been pulled into the conversation surrounding actress Sydney Sweeney's American Eagle campaign. In a Thursday Instagram post, Lizzo reshared an AI generated photo of herself in a denim jumpsuit laying on her side with the caption, "My jeans are black..."

Most of the controversy focused on videos that used the word “genes” instead of “jeans” when discussing the blonde-haired, blue-eyed actor.