Spotify launching its own ad exchange

Spotify launching its own ad exchange, will partner with Trade Desk
Spotify is piloting an ad exchange, or a supply-side platform (SSP), to help scale its automated ad offerings, three sources familiar with the effort told Axios. The focus will be on video to start. Why it matters: In building its own exchange,
New playlist for advertisers: Spotify and The Trade Desk sync up on ad exchange
Spotify is testing a new supply-side platform called Spotify Ad Exchange (SAX), aimed at enhancing its automated advertising services. According to Axios, the platform will allow Spotify to improve ad spending efficiency for larger brands and increase revenue from small- and medium-sized businesses.
Spotify Pilots Ad Exchange, Partners with The Trade Desk
The Trade Desk ( TTD, Financials ), which started testing Spotify this week, Axios observed is the first demand-side platform partner for Spotify. First focusing on The Trade Desk's North American customers, the collaboration links them with Spotify's video ad inventory. Axios predicts that inventory of audio ads will follow.
Spotify launching ad exchange with Trade Desk as partner, Axios says
Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara
Scoop: Spotify launching an ad exchange, will partner with Trade Desk
In building its own exchange, Spotify can capture more ad revenue from small- and medium-sized businesses and make it easier for existing clients, including big brands, to spend more efficiently with the platform.
Spotify reportedly working with Trade Desk to launch its own ad exchange
Spotify (NYSE:SPOT) is reportedly piloting an ad exchange, or a supply-side platform (SSP), along with The Trade Desk (NASDAQ:TTD) to help scale its automated ad offerings, with its initial focus on video,
Spotify, Trade Desk move higher after Axios report of ad exchange
Trade Desk (TTD) move higher after Axios report of ad exchange Published first on TheFly – the ultimate source
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