West Virginia is the latest state to allow high school athletes to benefit from name, image and likeness payments. According ...

Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

Paige Bueckers quickly became one of the most talked-about names in college basketball, emerging as a star on the University ...

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

College football looks different from Tom Brady’s days at Michigan, when the future Hall of Fame quarterback played in an era ...

Tom Brady spoke to FOX Sports college football analyst Joel Klatt about young athletes navigating the new college football ...

Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

Alabama track standout Doris Lemngole has signed an NIL deal with On. The four-time national champion now joins On’s ...

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

NIL was adopted in the summer of 2021. The feeling was that either or both would cripple small schools and their ability to place players in the NFL as more of them transferred up to Power 5 schools.