The White House took aggressive aim at Amazon, with President Donald Trump putting in a call to Amazon founder Jeff Bezos Tuesday morning, after the company considered displaying the added cost of tariffs on certain items.

Donald Trump personally phoned Amazon founder Jeff Bezos after it emerged the US President was reportedly "very p*ssed off" with the 61-year-old business giant, from Albuquerque, New Mexico

The White House press secretary, Karoline Leavitt, attacked the retail giant over a report that suggested Amazon would highlight tariff-related price increases. Amazon said it was “not going to happen.