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McDonald's Japan's Pokémon Happy Meal launch had it all — scalpers, grown men brawling, and pigeons feasting on fries.
Last weekend, Japanese McDonald’s outlets’ attempts to include packs of Pokémon cards in Happy Meals ended not only two days early, but in the complete chaos of miserable children and gross amounts of ...
McDonald's has announced fresh restrictions aimed at combating scalpers, as it launches the next wave of its enormously ...
Piles of untouched Happy Meals littered sidewalks outside McDonald’s restaurants in Japan over the weekend, as frenzied ...
McDonald's released a statement saying that it would be scrapping the new meal after frenzied customers scrambled to secure ...
When I wrote about McDonald’s new Pokemon-themed Happy Meal earlier this year, the strategy was clear. Here, let’s let ...