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How McDonald's big bet on Pokémon cards ended with 24 hours of grown men fighting, pigeons snapping up fries, and scalpers cashing in

McDonald's Japan's Pokémon Happy Meal launch had it all — scalpers, grown men brawling, and pigeons feasting on fries.

McDonald’s Gets Tough On Pokémon Scalpers Ahead Of Another Weekend Of Giveaways

Last weekend, Japanese McDonald’s outlets’ attempts to include packs of Pokémon cards in Happy Meals ended not only two days early, but in the complete chaos of miserable children and gross amounts of ...

McDonald's Ends Pokemon Promo Early After Diners Were Spotted 'Throwing Out the Food'

What started out innocently enough—a Happy Meal giveaway featuring Pokemon trading cards—has turned into complete pandemonium ...
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McDonald’s axes new promotion and threatens to cancel memberships after customers go wild

McDonald's released a statement saying that it would be scrapping the new meal after frenzied customers scrambled to secure ...

Catch ’em all but dump the fries. Pokémon fans leave McDonald’s Japan in massive food waste drama

Piles of untouched Happy Meals littered sidewalks outside McDonald’s restaurants in Japan over the weekend, as frenzied ...
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McDonald's Issues Apology to Pokemon Fans

McDonald's apologizes to Pokemon fans for a recent promotion that has ended on day one at many of the fast-food chain's ...

McDonald’s Just Announced a Massively Successful Promotion That Customers Loved. Then Disaster Struck

When I wrote about McDonald’s new Pokemon-themed Happy Meal earlier this year, the strategy was clear. Here, let’s let ...