Rolls-Royce has announced a landmark investment exceeding $370 million USD to expand its manufacturing facility at Goodwood, marking its largest financial commitment to the site since its 2003 opening.

Rolls-Royce is investing 300 million pounds (about $376 million USD) to expand its Goodwood plant and focus on bespoke cars for an ultra-high-end clientele

The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.

Rolls-Royce is set to invest over 300 million pounds sterling (RM1.66 billion) for the expansion of its in Goodwood, United Kingdom where it will prepare to make additional room for its “increasingly complex and high-value”

There customisation can be taken to a new, even pricier, level in consultation with the firm’s army of designers. Rolls will say merely that “hundreds” of customers have done so. The ultra-rich may not be feeling the pinch quite as hard as buyers of lowlier luxuries,

Rolls-Royce Motor Cars is investing over £300 million to expand its Goodwood manufacturing facility in the United Kingdom, reinforcing its dedication to crafting bespoke luxury vehicles and delivering an unmatched client experience.

Rolls-Royce Motor Cars has announced an investment exceeding £300 million to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience.

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.