New Starbucks boss to shake up menu as sales slide
The new boss of Starbucks says he will overhaul the global coffee chain's menu as the company continues to see its sales slide. Brian Niccol also announced that he was suspending the firm's financial forecasts for the coming year due to the "current state of the business".
Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s ...
Oct 22 (Reuters) - Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the ...
CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...
The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.
As part of the communication strategy, Niccol said Starbucks must reintroduce itself. “We’re fundamentally changing our ...
Starbucks shares dropped in premarket trading on Wednesday after the global coffee chain suspended its 2025 outlook and ...
Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...
Starbucks shares sold off premarket after world's largest coffee chain missed earnings and sales expectations and suspended ...
The company's same-store sales slid for the third consecutive quarter, fueled by a 10% tumble in traffic to its North ...
Starbucks has been under pressure for awhile. Following two quarters of consecutive declines in sales and a stock price that ...
Brian Niccol took on the role of Starbucks' chief executive in September of this year and has announced that he wants to look ...
US coffee giant Starbucks on Tuesday released preliminary results showing that sales are continuing to fall, as the new CEO vowed a strategic overhaul to turn the company around.
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