ToplineThe Federal Trade Commission will soon implement a rule making it easier for consumers to cancel their subscriptions and memberships, according to an announcement Wednesday, effectively clamping down on companies who complicate the cancellation process and threatening them with civil penalties if they continue to do so.

Click to Cancel is also requiring "sellers" to provide information to customers including when they are being switched from a free trial to a paid subscription, and requiring consent from customers before doing so. It also will "prohibit sellers from misrepresenting any material facts while using negative option marketing."