CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn ...
Starbucks Corp.’s preliminary fourth-quarter results this week highlight the scale of the challenges facing the company’s new ...
Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...
Starbucks shares dropped in premarket trading on Wednesday after the global coffee chain suspended its 2025 outlook and ...
CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...
On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S.
The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back customers and boost falling sales. Brian Niccol said the company needed to ...
As part of the communication strategy, Niccol said Starbucks must reintroduce itself. “We’re fundamentally changing our ...
Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...
The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback