New Starbucks boss to shake up menu as sales slide
The new boss of Starbucks says he will overhaul the global coffee chain's menu as the company continues to see its sales slide. Brian Niccol also announced that he was suspending the firm's financial forecasts for the coming year due to the "current state of the business".
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Starbucks' New CEO Niccol Eyes Turnaround Plan Hopes as Sales Continue SlidingStarbucks (SBUX) new chief executive Brian Niccol is laying out his turnaround plan for the troubled coffee giant that's facing rising competition, a boycott and flagging sales that posted a ...
Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s ...
The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...
Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...
As part of the communication strategy, Niccol said Starbucks must reintroduce itself. “We’re fundamentally changing our ...
Oct 22 (Reuters) - Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the ...
On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S.
Starbucks shares dropped in premarket trading on Wednesday after the global coffee chain suspended its 2025 outlook and ...
Starbucks faced a leadership change amidst operational challenges, including union issues and founder interference. See why ...
29. It also said it would suspend financial guidance for its 2025 fiscal year to give its new Chairman and CEO, Brian Niccol, time to assess the business. The financial results were preliminary.
The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.
CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...
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