As the engine powering the world's digital artists, Adobe has a big responsibility to mitigate the rise of AI-driven deepfakes, misinformation, and

The Content Authenticity web app can be used to widely apply attribution data to content that contains the creator’s name, website, social media pages, and more. It also provides an easier way for creatives to opt their work out of AI training en mass compared to laboriously submitting individual protections for their content to each AI provider.

Adobe unveils a Chrome extension and Content Authenticity, a web app that lets artists add details to their images and videos including whether they can be used for AI training.