Overview: The American Automobile Association (AAA) is a federation of motor clubs across the US & Canada. It is a non-profit member service organization with nearly 54 million members. It is currently being headed by Marshall L. Doney, President & CEO, and its headquarters are in Heathrow, Florida. History : The American Automobile Association was formed by nine major motor clubs in 1902. AAA initially dedicated itself to safe and efficient road transportation that is affordable for everyone. AAA has expanded its services over the years to a wide range of fields like insurance, travel agency services, finance, member discount programs, taxation and publishing. Here’s a quick look at AAA’s insurance services. Main Insurance Services : Auto Insurance - AAA offers members access to reputed automobile insurance. Membership with AAA can pay for itself with a variety of services and discounts on auto insurance, including vehicle discounts and driver discounts.