PressBox Archive - ExchangeWire.com
WEBLatest Posts. The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads “Most companies in retail media have hit some kind of ceiling,” Defining the Future of Commerce with Andreas Reiffen, Pentaleap
Retail Media: The What & The Why - ExchangeWire.com
WEBMar 7, 2022 · Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also sold. This typically comprises retailer websites and apps, or online marketplaces, though can ...
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
Proving the Effectiveness of Contextual for a Cookieless World
WEBMay 25, 2021 · In this article, Caroline Hugonenc, global VP insights and research at Teads, outlines why marketers should consider making contextual targeting their prime strategy as they prepare for life after third-party cookies. Data privacy has been top of the agenda for most companies in the last few years, even gaining national coverage, with consumers becoming more aware of how their data is being used.
What is SPO & Why is Everybody Talking About It?
WEBJul 17, 2017 · The first type of SPO is driven by algorithms that filter bid requests and responses to increase performance and reduce costs. This layer ordinarily exists between DSP and SSP and, to a certain extent, is fairly autonomous, as the algorithms ingest event data to derive their outputs, as explained in detail by AppNexus’ Brian O’Kelley in a ...
Contextual Advertising: AI's Answer to a Cookieless World
WEBJul 21, 2021 · While programmatic and cookie-based advertising has been heavily relied upon over the last decade, concerns over data privacy and the development of Artificial Intelligence (AI) have led to contextual advertising making a comeback. AI leverages and analyses data to rationalise and act towards the best possible outcome of its goal.
2021 Predictions: TV, CTV, and Video - ExchangeWire.com
WEB2021 must be the start of true integration of digital and linear TV data. Restrictions around COVID-19 have fundamentally changed audience behaviour across media, channels, with TV receiving the benefit of increased viewing time and attention. We expect this to continue into 2021 and beyond, with an acceleration towards data fuelled, technology ...
WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Ditching the Waterfall to Open Up New Monetisation Options
WEBJul 22, 2021 · Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of COVID-19.. Revenue growth during Corona. Throughout the COVID-era we have seen stable programmatic revenues and the post-COVID trend ...
The Evolution of OOH - ExchangeWire.com
WEBMar 7, 2023 · Enter: programmatic. Although programmatic DOOH (pDOOH) has been available for over a decade, adoption of the medium has only really gained momentum in recent years, with global ad spend climbing to approximately USD$418.4bn (~£347.3bn) in 2021. The data-targeting and measurement capabilities of programmatic can go beyond resolving the measurement shortcomings of OOH and DOOH, instead helping ...